Cultural competency is the ability to understand different cultures, to establish relationships, to negotiate successfully in a global setting and to lead sensibly and efficiently in a culturally aware manner.
Cross-cultural training will mitigate the risks and maximize the benefits of global working.


Given the dramatic cultural transformation in today’s marketplace, the relevance of inter­cultural communication competence cannot be overstated. To compete in the global and U.S. markets, today’s managers must possess the skills to interact with people who are different from themselves.


Professor Philip Rosenzweig of Harvard University argues that successful cross-cultural interactions depend on the abilities of individuals to communicate effectively. Rosenzweig points out that communication is especially important during the initial stages of a business relationship.



We are living in exciting times that call for courageous and authentic leadership in leading through blurred boundaries. The changes we see are opportunities for growth and development as individuals, organizations, and communities. We have an opportunity to identify and clarify our interpretation of the world through our relationships with one another. Within this framework, we can seize the chance to identify our blind spots and to uncover the stories we tell about ourselves and why we can or cannot interact with others.

Lastly, we have the potential to explore our work around cultures in a way that uncovers the hidden routines and habitual behaviors that contribute
negatively to human relationships.


Israeli American Council Las Vegas


  • Culture: Shared system of beliefs, values, and assumptions of a group of people who learn from one another and teach to others that their behaviors, attitudes, and perspectives are the correct ways to think, act, and feel.
  • Cross-cultural: involving two or more cultures.
  • Cultural diversity: distinct and unlike elements or qualities, interests, people, ideas, perspectives, abilities, etc. that can be visible and invisible.
  • Intercultural: between or among people of different cultures.
  • Intracultural: within the same culture.
  • Multicultural: many or several cultures.
  • Intercultural competence: The ability to successfully interact with people of different cultural backgrounds.

Contact me

Tel: 052-334-0445

Recent Articles

  • Language is a part of culture and plays a very important role in it. Without language, culture would not be possible. Yet language is not the only way to express our ideas and feelings....

  • Curiosity is one of the key elements in defining and differentiating between those who are culturally intelligent and those who aren’t. Within this context, Harvard Business Review reported that cultural competency (CQ) is the most important factor for successful global business....

  • Almost all selling today means selling across cultures, and it requires having the ability to recognize culturally based behaviors and adjust one's selling style if one wants to be successful.  It’s not enough to own basic selling skills; one needs to augment them with cultural awareness skills. In other words, you need to develop a Global Mindset....