18 Dec “Beer before or after signing the contract” at GMCE Life Sciences Hub
On 10/12/2017 I presented at GMCE Life Sciences Hub in Haifa on “Beer before or after signing the contract” which is a metaphor for the necessity to establish a relationship before moving on to signing a contract. But is this true in all cultures?
Over the last few decades, cultural competency and cultural expertise became recognized requirements for working abroad. As the world globalized, we learned, that the way work was done elsewhere was different and that understanding those differences were key to succeeding in the 21st century
Managing and communicating with people from other cultures is an essential skill today that needs to be mastered and what we want to do in the next hour is create for you an awareness of what culturally competency looks like.