U.S. Business Culture

Doing business in the USA

The U.S. is essentially a nation of immigrants. It is a culturally diverse country. Stop and look at passers-by in any major city and you will see that this is a “melting pot” where people of all ethnic origins live. Most Americans will tell you that their family originally came from another country and many of these ethnic groups retain pride in their old cultures and habits, integrating them into American society. As such, the American culture is substantially different from that of the Israeli one.

The common assumption is that if you have visited the U.S. and speak English, you are qualified to understand the local business culture.

The substantial gaps between the two cultures, which includes different values, norms, behaviors, work culture and social protocols, may induce embarrassing mistakes, loss of trust and integrity and even harsh economic loss.

Ask yourselves the following questions:

  • Am I familiar with the American business culture?
  • Are my employees / managers familiar with the American business culture?
  • Do I understand the non-verbal signals of my American colleagues?
  • Do I understand the American meaning of “professionalism”?
  • Has my organization succeeded in penetrating the American market?


Inter-Cultural Training (CQ) workshop includes:

  • Developing awareness and understanding on how business is conducted in the U.S.
  • Understanding verbal and non-verbal communication: manners of speaking, eye contact, silence, personal-private space.
  • Team building and management, successful negotiation, and conducting effective meetings.
  • Understanding values of the American culture: time, organizational values, business values, rules and U.S. process oriented culture.
  • American professionalism.
  • Business Relationships & Communications.
  • Formality and informality in a foreign culture.
  • Digital communication.
  • The importance of effective presentations to achieve satisfactory objectives.


Communication Style

Americans are direct in the way they communicate. They value logic and linear thinking and expect people to speak clearly and in a straightforward manner. Time is money in the U.S. so people tend to get to the point quickly. Communicating virtually is very common with very little protocol or formality in the interaction.


Task-based and relationship-based cultures:

America is a task based culture. In task-based cultures, transactions come before relationships. This translates to the fact that business is conducted on the basis of cognitive trust, which involves confidence in one’s competence, abilities, and experience. One enters into a business relationship trusting that the person has the skills and knowledge to do a good job. In task-based cultures, business decisions occur quickly on the basis of assessment and reliability. Task-based cultures are more concerned with what you do than who you are.


In a world of difference, cultural diversity will emerge as an increasingly powerful driver of performance and profits. Cultural intelligence can help you attract, retain and promote the culturally diverse talent you need to build for a sustainable business that captures as many customers as possible and provide them with the best products, continuously. Cultural intelligence can accelerate your organization ahead of your competitors. You can’t lead in global markets without it.


If you want to succeed in the post-global arena of the 21st century, my training program will provide the answers and the tools for working with the American market in a culturally aware and effective manner.

Workshops can be delivered both in Hebrew and in English.